Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay How to Order Online Customer Feedback
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Search Item
LOGIN / REGISTER
ADVANCE SEARCH
                         SEARCH     
Untitled Document
CAMBRIDGE READING ADVENTURES
NEW ARRIVALS (MEDICAL BOOKS)
AMAZING OFFER
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
  SUMMER READING PROGRAM
  SPECIAL DISCOUNT
CATALOGUES
  PARAMOUNT GENERAL 2019
  PRE-PRIMARY & PRIMARY 2019
  SECONDARY 2019
  MEDICAL BOOKS 2019
Untitled Document
Special Offer
Untitled Document
PARAMOUNT BOOKS
TOP TITLES
SOCIOLOGY IN THE 21st CENTURY: A PERSPECTIVE OF PAKISTANI SOCIETY (pb)
POLICE TRAINING SERIES: COMMUNITY POLICING (URDU EDITION) (pb) 2019
POLICE TRAINING SERIES: CRIMINAL LAW (pb) 2019
POLICE TRAINING SERIES: FORENSIC TAFTEESH (SINDHI EDITION) 2019
POLICE TRAINING SERIES: COMMUNITY POLICING (SINDHI EDITION) (pb) 2019
POLICE TRAINING SERIES: FORENSIC TAFTEESH HANDBOOK (URDU EDITION) (pb) 2018
POLICE TRAINING SERIES: INSANI HAQAN JO TAHAFUZ (SINDHI EDITION) 2018
POLICE TRAINING SERIES: COMMUNITY POLICING MODULE (pb) 2018
THE TEACHER'S TOOLKIT (pb)
HOW TO BE AN AMAZING TEACHER (pb)
Paramount Social Sciences
All Paramount Books
Untitled Document
BEST OF 2018
POLICE TRAINING SERIES: COMMUNITY POLICING MODULE (pb) 2018
POLICE TRAINING SERIES: FORENSIC TAFTEESH HANDBOOK (URDU EDITION) (pb) 2018
Untitled Document
NEW ARRIVALS
KILLERS OF THE FLOWER MOON: OIL,MONEY,MURDER AND THE BIRTH OF THE FBI (pb)
CAMBRIDGE IGCSE® AND O LEVEL GLOBAL PERSPECTIVES COURSEBOOK (pb)
Untitled Document
SPECIAL PRICES
COMPLETE A-Z PHYSICAL EDUCATION HANDBOOK 2e (pb) 2003
CVs IN A WEEK: 3e (pb)2002
EVALUATION OF ELECTRONIC LIBRARIES (hb)2002
CRAFT DESIGN AND TECHNOLOGY: A COMPLETE COURSE FOR GCSE (pb) 2003
TRUE-CRIME STORIES: CASES THAT SHOCKED AMERICA (hb)
AFGHAN CRAFTSMEN (hb)1994
TACKLING INTERVIEW QUESTIONS IN A WEEK: 2e(pb)2002
SUCCEEDING AT INTERVIEWS IN A WEEK: 3e(pb)2002
ENGLISH LEGAL SYSTEM, THE 3e(pb)2002
COLLINS DESIGN AND TECHNOLOGY FOOD FOUNDATION COURSE (pb)2000
Untitled Document
URDU BOOKS
DHARTI JAYE KYU PARAYE (hb)
POLICE TRAINING SERIES: COMMUNITY POLICING (URDU EDITION) (pb) 2019
POLICE TRAINING SERIES: FORENSIC TAFTEESH HANDBOOK (URDU EDITION) (pb) 2018
POLICE TRAINING SERIES: BUNYADI TAFTEESH (URDU EDITION) (pb)2014
TELEVISION SAHAFAT(pb) 2013
AKHBAR KI RATEN (hb)2012
AKHBAR KI RATEN (hb)2012
TALEEM MEAN LISANI JABR (hb)2012
SAHAAFTI ZABAAN (hb)2007
LIKHTAY RAHAY JINOON KI HIKAYAT (hb)2000
Untitled Document
MOST POPULAR
THE LAZY TEACHER'S HANDBOOK- NEW EDITION: HOW YOUR STUDENTS LEARN MORE WHEN YOU TEACH LESS (pb) 2017
THE GCSE MINDSET: 40 ACTIVITIES FOR TRANSFORMING STUDENT COMMITMENT, MOTIVATION AND PRODUCTIVITY (pb) 2017
MAKING EVERY LESSON COUNT: SIX PRINCIPLES TO SUPPORT GREAT TEACHING AND LEARNING (pb) 2017
POLICE TRAINING SERIES: BASIC INVESTIGATION HANDBOOK (pb) 2014
THE POWER OF SOCIAL MEDIA & POLICING CHALLENGES (pb)
TELEVISION SAHAFAT(pb) 2013
COMPLETE A-Z TRAVEL AND LEISURE HANDBOOK 2e (pb) 2003
BIOLOGICAL ANTHROPOLOGY: THE NATURAL HISTORY OF HUMANKIND 4e (pb) 2018
WOMEN AND CHILD DEVELOPMENT AND SUSTAINABLE HUMAN DEVELOPMENT 2-VOLS (hb)
EXAM LITERACY: A GUIDE TO DOING WHAT WORKS (AND NOT WHAT DOESN'T) TO BETTER PRPARE STUDENTS FOR EXAMS (pb) 2018
FREE NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  








SimilarAuthorItemsAuthor
 RECOMMENDED
Mass Media Rescarch 7e(pb)2005 by Wimmer
Viewed:  93      
Untitled Document
 PRICE INFORMATION
 List Price: USD 7.28  
 Price: PKR 1,309.00 You Pay:
 You Save: PKR 130.94 PKR 1,178.00

Note: The prices here are applicable only for our Retail customers in Pakistan.
 
 
ISBNSpecification
  SPECIFICATION
MASS MEDIA RESEARCH: AN INTRODUCTION, 10e (pb) 2014
Author: ROGER D. WIMMER
ISBN: 9788131526286
Year: 2014
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 10
Format: Paperback
Language: English
Pages: 496
 ABOUT THE TITLE
Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a comprehensive overview of mass communication research and a thorough exploration of each major approachincluding qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising, and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics, and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more.

Features
Offering a current definition of mass media,
• Chapter 1 "Science and Research" presents smart media as a sub-category of mass media as well as provides thorough discussions of the new mass media.

• Chapter 2 "Elements of Research" includes up-to-date examples and discussions of various measurements instruments.

• As it thoroughly explores sampling methods, Chapter 4 also spotlights the problems that can occur.

• Chapter 5 "Qualitative Research Methods" features sections on the mixed method technique and "netnography".

• Chapter 6 "Content Analysis" includes a section on framing analysis.

• Comprehensive coverage in Chapter 9 "Experimental Research" includes discussions of how to minimize -outs in online experiments.

• The clear presentation of Degrees of Freedom in Chapter 12 "Basic Statistical Procedures" eliminates the usual confusion with the concept.

• Reflecting the latest developments from the field, MASS MEDIA RESEARCH, 10e is packed with up-to-the-minute research, real-world examples, and practical illustrations.

• Chapter 3 "Research Ethics" now features new information on federal rules concerning the use of human subjects. It also offers an insightful discussion about the ethics of doing research involving social media such as Facebook and Twitter.

• Chapter 7 "Survey Research" includes updated information on the types of survey research, along with expanded sections on Internet (online) research and identifying outliers in all types of research.

• Chapter 13 "Newspaper and Magazine Research" looks at current research concerning the impact of tablet computerssuch as the iPadon newspaper and magazine readership.

• Chapter 14 "Research in the Electronic Media" includes new information about Arbitron''s Portable People Meter and other new research considerations related to audience ratings. In addition, an expanded discussion explores respondent verification for all research methods.

• Chapter 15 "Research in Advertising" features expanded and updated discussions about new advertising channels, such as search engines and social media.

• Chapter 16 "Research in Public Relations" now offers a section on social media message analytics, a group of measures becoming more important in public relations research.



Author:
Roger D. Wimmer

Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. His expansive experience includes serving as a sales representative at KLSS and KSMN, Mason City, Iowa, instructor at the University of Wisconsin-Whitewater, assistant professor at the University of Mississippi, associate professor at the University of Georgia, and manager of research for Cox Broadcasting in Atlanta, Ga. Prior to founding Wimmer Research, Dr. Wimmer was co-founder of Wimmer-Hudson Research & Development, president/CEO/co-founder of The Eagle Group, president/general partner/co-founder of Paragon Research, and president of Surrey Research. He has extensive radio industry experience as well as all areas of research for the television and cable television industries, including stations, networks, and programming production. He has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Dr. Wimmer has several years of experience in nonmedia research, working with such clients as The Aquarium of the Pacific, Coors, U.S. West, and Samsonite.

Joseph R. Dominick

Joseph Dominick is a retired professor in the College of Journalism and Mass Communication at the University of Georgia. He received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before going to the University of Georgia where, from 1980 to 1985, he served as the head of the Radio-TV-Film Sequence. The author or co-author of four additional books, Dr. Dominick also has published nearly 40 articles in scholarly journals. From 1976 to 1980, he served as the editor of the JOURNAL OF BROADCASTING. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company, and he has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Untitled Document SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
Advertising Promotion And Mass Media (pb)2008 by Prakash
Aesthtics Of Violence In Contemporary Media (pb)2011 by Symonds
Analysing Media Texts (w/cd) (pb)2010 by Gillespie
Aqa Advanced Media Studies (pb)2008 by Probert
As Media Studies: The Essential Introduction For Aqa 3e (pb) 2008 by Rayner

Audio In Media: Principles, Technology And Production (pb)2008 by Alten
Comparing Media From Around The World (pb)2007 by Mckenzie
Controversies In Media Ethics 3e(pb)2011 by Gordon
Copywriting For The Electronic Media: A Practical Guide, 6e (pb) 2009 by Meeske
Digital Media Tools 3e (pb) 2007 by Chapman

Drugs And Media: New Perspectives On Communication, Consumption, And Consciousness (pb)2012 by Macdougall
Dynamics Of Mass Communication Media In The Digital Age With Media World Dvd-rom, The 10e(pb)2010 by Dominick
Electronic Media Management 5e(pb)2006 by Pringle
Electronic Media: Programming Strategies And Practices (pb)2009 by Eastman
Electronic Media: Then, Now, And Later, 3e (hb) 2016 by Medoff

Elements Of Journalism, The 3e(pb)2014 by Kovach
Encyclopaedic Dictionary Of Journalism And Mass Communication (3 Vol Set) (hb)2003 by Ravindran
Enter The World Of Mass Media: Print Media, Television, Internet, Radio (pb)2009 by Roy
Face The Media: The Complete Guide To Getting Publicity And Handling Media Opportunities 2e(pb)2003 by Byrne
Handbook Of Journalism And Media: India, Bharat, Hindustan (pb) 2015 by Reddy

SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Media And Everyday Life (pb) 2017
Whose News?: The Media And Women''s Issues 2e(pb)2006
Telecommunications Reform In India (hb)2003
Online Journalism Ethics: Traditions And Transitions (pb)
Views: Your And Mine (pb)2005
Media Representation And The Global Imagination (pb)2012
Media,society, World: Social Theory And Digital Media Practice (pb)2012
Introduction To Journalism, An (pb)2006
The Screen Media Reader: Culture, Theory, Practice(pb) 2017
Media Of Mass Communication, The 11e(pb)2012
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
  BOOKS OF THE SAME AUTHOR (Last Name)
Mass Media Rescarch 7e(pb)2005
  ALL BOOKS OF THE SAME AUTHOR  
Session Order View Right Pane LeftCategory
SOCIAL SCIENCES
ANTHROPOLOGY
. Anthropology
ART / ARCHEOLOGY
. Art / Archeology
BUSINESS & PROFESSIONS
. Business And Professions
EDUCATION
. Education
JOURNALISM / MASS COMMUNICATION/ MEDIA
. Journalism / Mass Communication/ Media
LAW / JUSTICE & LAW ENFORCEMENT
. Law / Justice And Law Enforcement
SOCIAL SCIENCES
. Social Sciences
SOCIOLOGY
. Sociology
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S SOCIAL SCIENCE
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING
PARAMOUNT'S BUSINESS
Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2019  
Facebook Paramount Books Twitter ParamountB
WhatsApp 0333-3821278
BRANCHES CUSTOMER SUPPORT QUICK LINKS
Abbotabad Site Map Quotation Request
Faisalabad FAQ / Help Refer to Friend
Hyderabad Contact Us How to Pay
Islamabad About Us Feedback
Karachi
Lahore
Peshawar    
  67672