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  SPECIFICATION
FUTURE PROSPECT ENVISIONING e-BUSINESS IN 2020 (pb)2003
Author: Y. JAYACHANDRA
ISBN: 0070483167
Year: 2003
Publisher: MCGRAW-HILL EDUCATION ASIA
Category: E-COMMERCE / E-MARKETING
Edition: 1
Format: Paperback
Language: English
 ABOUT THE TITLE
This book is about the theory and thought behind successful envisioning of e-business in the long term. While it does not offer the ultimate word on this topic it provides a starting point for provocative ideas trends and predictions to enable readers think more creatively about businesses. Written by two experiences professionals from Silicon Valley who have been involved with consulting research and writing the book offers a range of envisioning methods and enabling models and technologies for senior business professionals to set an agenda for their core businesses. The challenges include: How can professionals plan to make their business operations more effective and efficient? How should they utilize the evolving infrastructures of information and enabling technologies? How can one assess their impact in changing business rules and operations? How to effectively plan e-business operations? The authors of Future Prospect draw upon the wealth of ideas and experiences of industry stalwarts from Silicon Valley and institutions from high tech industrial centres around the world including Seattle Boston Dallas Tokyo Osaka Zurich Frankfurt Brussels and Paris. The purpose of this book is to instil certain core values to enable businesses succeed in the digital era.
AUTHOR: Y JAYACHANDRA AND GITA MELKOTE
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