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  SPECIFICATION
ENTERPRISE (pb) 2009
Author: GARTNER
ISBN: 9780324786552
Year: 2009
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: ADMINISTRATION / ENTERPRINUERS
Edition: 1
Format: Paperback
Language: English
Pages: 592
 ABOUT THE TITLE
Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE, INTERNATIONAL EDITION, clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.

Author: William B. Gartner, Maureen Bellamy
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