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  SPECIFICATION
COMMUNICATION YEARBK (V-20) (hb)1997
Author: BURLESON
ISBN: 076190686X
Year: 1997
Publisher: SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category: LITERATURE
Edition: 1
Format: Hard Cover
Language: English
Pages: 480
Volume: 20
 ABOUT THE TITLE
Communication Yearbook 18 continues the tradition of publishing outstanding original scholarship by the foremost authorities in the field. Part I focuses on cognitive approaches to the study of human communication examining topics such as the formation of interaction goals cognitive models of message production mindfulness and mindlessness in message processing and attention to televised messages. Part II focuses on the communicative management of health and environmental risks featuring chapters examining the design of effective messages concerning health risks case studies of corporate environmental communication and critical analyses of classical approaches to risk communication. Section III explores important ways in which people are connected through diverse forms of communicative behavior including conversational interaction supportive relationships electronic mail systems and ideologies. Commentaries in each section provide alternative perspectives on the state of research extend issues of significance and help engage the reader with contemporary debates. Comprehensive and far-reaching the Communication Yearbook 18 is essential reading for all researchers scholars and students in all communication areas.
AUTHOR:
Brant Raney Burleson and Adrianne W. Kunkel
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 TABLE OF CONTENTS
Editor's Introduction - Michael Morgan and James Shanahan
Two Decades of Cultivation Research
An Appraisal and Meta-Analysis - Michel G Elasmar and John E Hunter
The Impact of Foreign TV on a Domestic Audience
A Meta-Analysis - Vickie Rutledge Sheilds
Selling the Sex that Sells
Mapping the Evolution of Gender Advertising Research across Three Decades - Glen T Cameron, Lynne M Sallott, and Patricia A Curtin
Public Relations and the Production of News
A Critical Review and Theoretical Framework - Carroll J Glynn
Public Opinion as a Normative Opinion Process - David R Roskos-Ewoldsen
Attitude Accessibility and Persuasion
Review and a Transactive Model - Joseph A Bonito and Andrea B Hollingshead
Participation in Small Groups - Miles L Patterson and Vicki Ritts
Social and Communicative Anxiety
A Review and Meta-Analysis - Craig H Hart et al
The Development of Social and Communicative Competence in Childhood
Review and a Model of Personal, Familial, and Extrafamilial Processes - Michael Monsour
Communication and Cross-Sex Friendships across the Life Cycle
A Review of the Literature
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