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  SPECIFICATION
BUSINESS TRAVEL AND TOURISM (pb)2002
Author: JOHN SWARBROOKE
ISBN: 0750643927
Year: 2002
Publisher: BUTTERWORTH HEINEMANN
Category: TRAVEL/TOURIST PICTORIAL
Edition: 1
Format: Paperback
Language: English
Pages: 352
 ABOUT THE TITLE
Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:

* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages

Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.


'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.


the first text to offer a comprehensive overview of the growing but neglected area of business tourism
an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helping students to broaden and deepen their understanding of business tourism
The context - Introduction; The historical development of business travel and tourism; The demand side of business travel and tourism; The supply side of business travel and tourism; The role of the destination in business travel and tourism; The macro environment of business travel and tourism; The impacts of business travel and tourism; The development and management of business travel and tourism - The physical infrastructure of business travel and tourism; The human resource infrastructure of business travel and tourism; Marketing the business travel and tourism product; The practice - The organization of business tourism events; Examples of good practice; Major interactive exercises; The future - Key challenges for the future of business travel and tourism; Case studies.
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 TABLE OF CONTENTS
List of exhibits
List of figures
List of tables
Preface
Acknowledgements
Pt. 1 The Context 1
1 Introduction 3
2 The historical development of business travel and tourism 13
3 The demand side of business travel and tourism 13
4 The supply side of business travel and tourism 36
5 The role of destinations in business travel and tourism 58
6 The macro-environment and business travel and tourism 67
7 The impacts of business travel and tourism 75
Pt. 2 The Development and Management of Business Travel and Tourism 89
8 The physical infrastructure of business travel and tourism 91
9 The human resource infrastructure of business travel and tourism 103
10 Marketing the business travel and tourism product 123
Pt. 3 The Practice 159
11 The organization of business tourism events 161
12 Examples of good practice 201
13 Major interactive exercises 209
Pt. 4 The Future 221
14 Twelve key challenges in the management of business travel and tourism 223
Pt. 5 Case Studies 235
15 Page and Moy Marketing 239
16 The role of trade fairs in meetings and incentive travel marketing 246
17 Hilton - services for the business traveller 249
18 Historic Conference Centres of Europe 256
19 Business services and loyalty programmes offered by major hotel groups 260
20 The business class products of airlines 269
21 Frequent-flyer programmes - Lufthansa and Air France 273
22 Airports and business travellers - Singapore Changi airport 276
23 The British Universities Accommodation Consortium 278
24 Disneyland Paris Business Solutions 287
25 LEGOLAND Windsor (UK) 294
26 Amsterdam RAI International Exhibition and Congress Centre 303
27 Business tourism in Hong Kong - City of Life 312
28 Switzerland Convention and Incentive Bureau (SCIB) 321
29 Iceland 332
30 The marketing of Portugal as a business tourism destination 335
Pt. 6 Glossary of Terms 339
Select bibliography 345
Index 349
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