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 SPECIFICATION
FOR GOD'S SAKE: AN ADMAN ON THE BUSINESS OF RELIGION (hb)2014
Author: PARAMESWARAN
ISBN: 9780670087242
Year: 2014
Publisher: PENGUIN BOOKS INDIA
Category: GENERAL INTEREST  >-- RELIGION  >-- RELIGION Untitled Document
Edition: 1
Format: Hard Cover
Language: English
Pages: 272
 ABOUT THE TITLE
Ambi Parameswaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:

• Why has the bindi disappeared from advertisements?
• How did Akshaya Trithaya become such a big deal?
• What makes Lord Shiva so cool?
• How did a Chennai-based department store start the New Year Sale phenomenon?
• Are Muslims more open-minded shoppers?
• Why do people who have no interest in using an MBA degree still get an MBA degree?
• How did the Manusmriti do a disservice to Hindu women?
• What can Harvard Business School learn from the Kumbh Mela?

Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

Author: Ambi Parameswaran has spent a large part of his 35-year working career in advertising at DraftFCB Ulka where he is currently Executive Director and CEO. He has authored/co-authored six books on topics ranging from brand building and advertising to consumer behaviour; he also has been a columnist for some leading business newspapers.
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