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Cash Before You Crash 2e(pb)2004 by Guha
Cash Before You Crash: A Complete Manual On Credit And Accounts Receivable Operations...(pb)2002 by Guha
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  SPECIFICATION
CASH BEFORE YOU CRASH: COMPLETE MANUAL ON CREDIT AND ACCOUNTS RECEIVABLE OPERATIONS IN DIGITAL AGE (pb)
Author: GUHA
ISBN: 8130903407
Year: 2006
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: MANAGEMENT
Edition: 1
Format: Paperback
Language: English
Pages: 480
 ABOUT THE TITLE
Do you calculate how much interest your company is losing every day on overdue debtors? This is your own money being drained out of business either because you do not have an effective credit and collection system in place or because you are not doing enough to collect your money on time. Cash is like oxygen to a company. Business houses who respect liquidity know one important thing: they can keep their cash flow healthy simply by managing debtors. Collection must assume a critical role in today’s sluggish economy. The ideal approach is to prevent collection problems. The next best thing is to tackle them in time. Is there a solution? Yes there is. This updated and fully-revised edition will help you avoid a cash crisis.
The highlights of the book:
• Discusses ways to give momentum to your cash flow
• How to collect money from consumers and government departments in time
• Provides a way out for most of the collection problems
• Equips you with organised knowledge on credit and collection
• Serves as a ready reference for management sales commercial and collection personnel
There is a dearth of material available on the subject of managing credit and collecting money promptly. There are many books on marketing but very few among them make credit management an integral part of marketing.
Cash Before you Crash is the authors’ attempt to fill this gap. Today’s managers are in a great hurry and most are basically eager to climb fast on the corporate ladder. Unfortunately they never realise the losses caused by unplanned credit and it is the company they serve that gets hurt because of the unmonitored credit given by these marketeers.
This revised edition is a complete manual on credit and accounts receivable operations for all kinds of industries. Everyone involved in managing business should treat this book as a Bible and religiously follow its pronouncements.
AUTHOR: A. K. Guha was till recently the vice-president (commercial) of a premier company. He is now a consultant on working capital management customer care systems analysis cost reduction reengineering and turnaround process. He started his career at the age of 17 as an account assistant. In his long career he has also headed EDP/MIS HRD and marketing departments.
Mr. Guha is a member of the Bombay Management Association and a Fellow of Business Management Association London. He is also a life member of the Computer Society of India.
N. H. Atthreya heads a post-experience education centre MMC School since 1955 and is a senior management consultant. He has a doctorate in business administration from Bombay University and is a Fellow of the Institute of Cost and Management Accountants London.
Dr. Atthreya has been invited to present papers at several international conferences and has been the editor of the monthly Management Ideas since 1963. A facilitator of learning for holistic well-being he has published over twenty books on various aspects of management and leadership.
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