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BRILLIANT MANOEUVRES: HOW TO USE MILITARY WISDOM TO WIN BUSINESS BATTLES (hb) 2015
Author: RICHARD MARTIN
ISBN: 9788130930541
Year: 2015
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: MILITARY HISTORY / WAR
Edition: 1
Format: Hard Cover
Language: English
Pages: 292
 ABOUT THE TITLE
Business executives and entrepreneurs see themselves as modern day warriors, fighting off competitors and conquering new markets. They talk about attacking competitors, defending turf, firing warning shots, establishing beachheads, bypassing the competition, and so on.
Brilliant Manoeuvres – How to Use Military Wisdom to Win Business Battles is for those executives and entrepreneurs who are looking to create and sustain competitive advantage and to lead their teams in the face of determined competition and rivalry.

Based on the author’s experience as a soldier, business consultant and entrepreneur, it explains how and why military leaders and planners actually think and operate. It translates this into terms that business people can readily apply to their own reality so they can survive and thrive. It is a practical guidebook, and not just another set of exhortations to “lead from the front” or to ‘win without fighting’. It even demonstrates how some military methods cannot be applied in management.

The structure and thematic presentation of the topics will be valuable to people operating at all levels of an organization, with principles and concepts that can be applied to strategic, operational, tactical, organizational, technical and leadership situations. It will guide managers and entrepreneurs who must manage risks and exploit change in competitive and increasingly unpredictable environments.

About the Author:

Richard Martin, is founder and president of Alcera Consulting Inc. Prior to launching his consulting business, Richard attended the prestigious College militaire royal de Saint-Jean as an officer cadet and then served for 21 years as an infantry officer in the Canadian Army. His proudest moment in the military was successfully commanding a peacekeeping.

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 TABLE OF CONTENTS
Acknowledgments
• Foreword by Alan Weiss
• Preface
• Chapter 1: How Can Military Wisdom Apply to Business?
• How Business Concepts Helped Me Achieve A Military Mission
• How Military Thought Influences Business Practice
• How I Came to Realize the Usefulness of Military Parallels for Business
• Of Levels and Planes
• How This Book Is Organized
• Chapter 2: Offence: Seizing and Maintaining the Initiative
• Seize and Maintain the Initiative
• Damned if You Do and Damned if You Don’t: Manoeuvre for Advantage
• Avoid Enemy Strengths: Use the Indirect Approach
• The Path of Least Resistance: Probe for Gaps and Reinforce Successful Incursions
• Summary
• Chapter 3: Defence: Securing Position and Regaining the Initiative
• Effective Positioning and Preparation
• Depth
• All Around Defence
• Mutual Support
• Active Defence
• Summary
• Chapter 4: Selection and Maintenance of the Aim: The Principle of the Objective
• The Master Principle of War (and Business)
• The Art of Saying No
• Developing Strategic Objectives: Ends, Ways, and Means
• Translating Objectives Into Action: Nested Hierarchical Planning
• Determining Your Role: Mission Analysis
• Mission Command Is Focused Initiative
• Summary
• Chapter 5: You Can’t Be Everywhere at Once: Exploiting Limited Resources
• Recognize Your Own and Your
• Competitors’ Centres of Gravity
• Designate Your Main Effort
• Economy and Mass
• Speed and Agility
• Flexibility through Multiple Roles
• Summary
• Chapter 6: No Plan Survives Contact with the Enemy
• Planning, Friction, and the Fog of War
• The Four Horsemen of the Apocalypse
• Assumptions
• Scenarios
• Options
• Simplicity
• Opportunism
• Summary
• Chapter 7: Is Military Intelligence Really an Oxymoron?
• Adopt a Wide Area of Interest
• Seek Comprehensive Understanding
• Intelligence Is Everyone’s Business
• Turning Information into Intelligence
• Reconnaissance
• Summary
• Chapter 8: Bucks, Bullets and Bully Beef: Logistics and the Sinews of War
• Eggheads and Bean Counters: Rational Analysis
• Marshal Forces to Maximize the Chances of Success
• Establish a Bridgehead to Expand into Hostile Territory
• Develop and Maintain Robust Lines of Communication
• Summary
• Chapter 9: “The Moral is to the Physical as Three is to One”: Morale, Cohesion and the Motivation to Perform
• The Real Test of Morale Is Adversity
• Morale is Different from Mood—It’s Built on Unity and Cohesion
• Faith in the Mission and Vision
• We All Need to Belong to Something Bigger than Ourselves
• True Motivation and Discipline Come from Within
• Summary
• Chapter 10: Follow Me: The Art of Leadership
• Competence Is the Heart of Leadership
• Transformational Leadership Leads to Exceptional Performance
• Leadership Must Be Ethical
• Ten Principles of Military Leadership that Everyone Can Use
• Summary
• Conclusion
• Index
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