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  SPECIFICATION
STRATEGIC COMMUNICATION IN THE HIV/AIDS EPDEMIC (pb) 2004
Author: NEILL MCKEE
ISBN: 0761932089
Year: 2004
Publisher: SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category: INTERNAL MEDICINE
Edition: 1
Format: Paperback
Language: English
Pages: 351
 ABOUT THE TITLE
This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication. Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.
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 TABLE OF CONTENTS
Ch. 1 The challenge of combating HIV/AIDS 23
Ch. 2 Strategic communication in the fight against HIV/AIDS 30
Ch. 3 Communication for social and behavioral change 55
Ch. 4 Reaching special audiences 110
Ch. 5 Communication for health and social services 183
Ch. 6 Selected strategic approaches 238
Ch. 7 Present and future challenges for communicators 285
App Resources to keep communication specialists updated 300
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