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APPLIED PREDICTIVE ANALYTICS: PRINCIPLES & TECHNIQUES FOR
Author: DEAN ABBOTT
ISBN: 9788126550388
Year: 2015
Publisher: WILEY EASTERN LTD INDIA (WSE)
Category: SYSTEM ANALYSIS & DESIGNING
Edition: 1
Format: Paperback
Language: English
Pages: 427
 ABOUT THE TITLE
Predictive Analytics will teach both art and science, showing when and why to use particular techniques to achieve particular results. And importantly, how, when and why to violate assumptions in the underlying math and stats-based theory. The principles and techniques in this book have been developed by the author over 20 years of consulting and training. His approach is thoroughly pragmatic, focusing on the algorithms and analysis techniques that are supported by commercial and open source software and shows which mix of techniques and real-world tools yield the best results.

Author: Dean Abbott is President of Abbott Analytics, Inc. (San Diego). He is an internationally recognized data mining and predictive analytics expert with over two decades experience in fraud detection, risk modeling, text mining, personality assessment, planned giving, toxicology,and other applications. He is also Chief Scientist of SmarterRemarketer, a company focusing on behaviorally- and data-driven marketing and web analytics. He is a popular speaker at Predictive Analytics and Data Mining conferences, including Predictive Analytics World, Predictive Analytics Summit, the Predictive Analytics Center of Excellence, and SAS Institute. He is on the Advisory Boards for the UC/Irvine Predictive Analytics Certificate and the UCSD Data Mining Certificate programs.

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